About us
Built by operators, for operators
VendorsReach was born from frustration. Our founders ran a mid-sized vending operation and were shocked at how much time was wasted on manual processes, spreadsheet juggling, and reactive maintenance. We set out to build the platform we wished existed — and today, 500+ operators rely on VendorsReach to run smarter businesses.
Our mission
To empower every vending machine operator — from a single-machine entrepreneur to a thousand-machine enterprise — with the tools, insights, and automation they need to run a world-class operation.
Our values
What drives us every day
Operator-first
Every feature we build starts with understanding the daily reality of vending operators. We build with you, not for you.
Relentless innovation
We believe vending operations can be 10x more efficient. We never settle for 'good enough' and continuously push the boundaries.
Transparency
No hidden fees, no dark patterns, no lock-in. We earn your business every single month through value, not contracts.
Trust & security
Your data is yours. We use bank-grade encryption, never sell your information, and are SOC 2 Type II certified.
The team
Meet the people behind VendorsReach
Alex Chen
CEO & Co-Founder
Former operations lead at a 500-machine vending fleet. Built VendorsReach to solve the problems he lived every day.
Maria Santos
CTO & Co-Founder
15 years in logistics tech. Previously led engineering at a last-mile delivery unicorn.
David Kim
Head of Product
Product veteran with a passion for making complex operations feel effortless.
Emily Watson
Head of Customer Success
Dedicated to ensuring every operator gets maximum value from VendorsReach from day one.